Mind Right Money Right was a partnership between Moneylion and 23XI that brought NASCAR star Bubba Wallace and actors Michael Rainey and Gianni Paolo to the Paul Quinn College campus, a prominent HBCU in Dallas, TX. The activation was a Block Party celebration for students, bringing attention to the importance of financial literacy while celebrating the community.

This was a fast-paced project that was executed within five weeks. I handled the logistics of the event, tracking expenses against the budget, managing talent, and assisting with stage and fabrication. The activation included music performances, panel discussions, workshops, and community initiatives that included complimentary barbershop haircuts and food trucks. The Block Party culminated in a day at the Texas Motor Speedway, celebrating Play Like A Girl, an organization that encourages young girls to use transferable skills from sports to apply to different facets of their education.

Notable Participants: NASCAR Racer Bubba Wallace, Actors Michael Rainey and Gianni Paolo